Job-Ready Skills for the Real World
Learn research, strategy, roadmaps, and execution skills to become a successful Product Manager
What you will learn
Explain the core principles, roles, and responsibilities of a Product Manager and learn how product management differs from project and program management.
Conduct Market Research – Apply tools like PESTLE, SWOT, TAM/SAM/SOM, and user research methods to identify opportunities, analyze competition, and dee
Build personas, empathy maps, and journey maps to design better user experiences and craft products that customers truly want.
Use techniques like the 5 Whys and root cause analysis to identify real challenges vs. symptoms.
Define a clear product vision, craft actionable strategies, and design effective roadmaps for short-term wins and long-term growth.
Use SMART goals, Kanban, Gantt, MoSCoW, RICE, and Kano Model to manage execution and make data-driven prioritization decisions.
Understand the difference between low-fidelity prototypes and MVPs, test them with users, and iterate for improvement.
Learn launch planning, marketing channels, and persuasion tactics to drive product growth and adoption.
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