Job-Ready Skills for the Real World
A New & Winning Sales Methodology To Increase Profits | Develop Recession-Proof Sales Skills!
What you will learn
How to inspire your customers to buy from you by using successful sales methodologies
How to choose a sales methodology to increase the likelihood of customer conversion
How to do a PEST analysis
How to use the ‘Inspiring Challenger Pitch Structure’ to sell more effectively
How to take control of your sales pipeline to get sales quicker and with less friction
How to maximise sales using robust and applicable concepts
How to increase sales in a competitive market, regardless of your niche
Description
Maximising sales and converting people into recurring customers has never been harder, but that doesn’t mean it’s impossible. In this course, you will learn exactly how to build sales methodologies and apply them to your company’s marketing strategy. One of the methods we’ll be covering is known as the ‘Inspiring Challenger Sale’, and is a robust set of tactics that you can take advantage of to promote profitable growth within your business.
The course begins by focusing on the psychology of sales, and how certain behaviours will increase your success within a competitive market. This includes concepts such as selling profiles, the rules of the ‘Inspiring Challenger Sale’, and the main qualities of the ‘Inspiring Challenger’ – all concepts that you can apply in the field straight away.
The sales process isn’t just a simple case of persuading the customer to buy your product. In order to keep them coming back for more, you need to inspire them to learn. By teaching you optimal tailoring, the five market forces, how to do a PEST analysis and abstract concepts such as ‘The Warmer’ and ‘The Reframe’, you will understand exactly how to keep the customer on your side and edge closer to a completed sale.
As you reach a closed sale, you need to understand what influences the decisions a customer will make. This comprises the concluding lectures of the course, as you will master competitive sales through the use of customer mapping, the ‘agreement staircase’, the ‘assertiveness continuum’ and the creation of a ‘joined up approach’. These concepts might seem alien to you now, but soon they’ll be excellent tools and tricks you will be integrating within your marketing methodology to correctly maximise sales potential for your company.
Whilst this course is mainly tailored for sales executives and business owners looking to develop sales methodologies in an uncertain marketing climate, it is perfect for anyone in the sales industry, especially those who want to learn the key to selling with integrity and confidence.
Content
- Course Overview
- This comprehensive course is meticulously designed to equip sales professionals, entrepreneurs, and business leaders with cutting-edge strategies to not only survive but thrive during economic downturns.
- Uncover the fundamental shifts in buyer psychology during times of financial constraint and learn how to proactively adapt your sales approach to meet these new customer needs and concerns.
- Explore a fresh perspective on value creation and communication, moving beyond traditional selling tactics to cultivate genuine trust and demonstrate indispensable solutions, even when budgets are tight.
- Master the art of identifying emerging opportunities within a challenging market, transforming potential threats into avenues for sustained growth and competitive advantage.
- Delve into a practical framework for building a resilient sales mindset, empowering you to navigate market volatility with confidence and strategic foresight.
- Requirements / Prerequisites
- A basic understanding of sales principles and customer interaction is beneficial but not strictly required.
- An open mind and a strong desire to challenge existing sales paradigms and embrace innovative methodologies.
- Commitment to actively participate, apply learned concepts, and reflect on personal sales experiences.
- Access to a current sales environment or the ambition to pursue a career in sales is ideal for immediate application.
- Skills Covered / Tools Used
- Advanced Objection Handling: Techniques for addressing price sensitivity and budget constraints head-on, turning skepticism into commitment.
- Strategic Account Mapping: Identifying key decision-makers and influencers within organizations facing economic pressures.
- Value-Driven Negotiation: Crafting compelling proposals that highlight ROI and long-term benefits over short-term costs.
- Proactive Prospecting in Volatile Markets: Leveraging data and insights to find and engage customers who still possess buying power or critical needs.
- Digital Engagement Strategies: Optimizing virtual selling and communication for maximum impact in a remote-first or hybrid economy.
- Customer Needs Analysis (Deep Dive): Going beyond stated needs to uncover latent challenges and provide truly transformative solutions.
- Competitive Differentiation: Developing unique selling propositions that stand out in a crowded and cost-conscious marketplace.
- Sales Resilience & Mindset Training: Developing the mental fortitude to persist and succeed despite economic headwinds.
- Benefits / Outcomes
- Transform your sales approach from reactive to proactive, ensuring consistent performance regardless of external economic conditions.
- Cultivate stronger, more enduring customer relationships built on perceived value, trust, and mutual success.
- Enhance your personal brand as a strategic partner and problem-solver, indispensable to clients even in tough times.
- Significantly boost your closing rates and average deal size by effectively demonstrating undeniable value.
- Gain the confidence and practical tools to outperform competitors who rely on outdated or less adaptable sales methodologies.
- Position yourself for career advancement by consistently exceeding targets and contributing significantly to your organization’s bottom line during challenging periods.
- Develop a personalized toolkit of recession-proof sales tactics that you can apply immediately and continuously refine.
- PROS
- Provides immediately actionable strategies specifically tailored for a difficult economic climate.
- Focuses on a long-term, sustainable sales methodology rather than quick, unsustainable fixes.
- Empowers sales professionals to view economic challenges as opportunities for innovation and growth.
- Offers a competitive edge by equipping learners with unique and modern sales tactics.
- CONS
- Success requires consistent application and adaptation of the learned principles to individual sales contexts.
Introduction
What Are The Behaviours Needed For Success
Inspiring Customers To Learn
Customer Decision Making
Taking Control
Conclusion
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