- The notion of keyword research and reasons to conduct it
- Latest keyword tendencies in SEO
- Definition of user intent and its role in the process of a keyword selection
- Semantic core and the algorithm of its building
- Structure o keywords and their types
- Long-tail keywords as a basis of keyword strategy
- Tips and tricks on brainstorming
- 5 metrics to consider while choosing keywords for targeting
- Analysis of competitors’ websites
- Google instruments to collect statistics
- Ahrefs as a keyword research tool
- Keyword clustering p
Do you want to find keywords that will take you to the first pages on Google? Are you trying to build a keyword strategy, but have no idea where to start? Would you like to take a more systematic approach to the process of keyword research? If so, this course will offer you a turnkey solution!