[Free] Programmatic Advertising Mastery: From Strategy To Execution

What you’ll learn

• Understand key components of the programmatic ecosystem, including real-time bidding, audience targeting, and inventory types.
• Optimize live campaigns using data-driven strategies, performance metrics, and bidding techniques to maximize ROI.
• Analyze and report on campaign performance using industry-standard KPIs, viewability benchmarks, and attribution models.
• Plan and launch programmatic ad campaigns across platforms like DV360, The Trade Desk, and Amazon DSP with confidence.

Requirements

• No prior experience with programmatic advertising is required — this course starts from the fundamentals. A basic understanding of digital marketing or paid media (Google Ads, Meta Ads, etc.) is helpful but not mandatory. Access to a laptop or desktop computer with internet connection. Curiosity to learn and explore data-driven advertising platforms like DV360 or The Trade Desk. Optional: Having access to a DSP platform (e.g. DV360 sandbox, TTD demo) will help reinforce the practical modules, but it’s not required to follow along.

Description

Unlock the future of digital advertising with this in-depth, practical course on AI-driven Programmatic Advertising. Designed for marketing professionals, media buyers, and business owners, this course dives deep into how artificial intelligence is transforming programmatic strategy, execution, and results.

• Students will learn how to:

  1. Understand the Programmatic EcosystemGrasp how DSPs, SSPs, data providers, and exchanges interact in real-time bidding.

  2. Leverage AI in Campaign StrategyUse AI tools for media planning, audience segmentation, and predictive modeling.

  3. Work With Major PlatformsNavigate and optimize campaigns on tools like DV360, Amazon AAP, Adform, and Quantcast.

  4. Automate Creative & TargetingUse dynamic creative optimization (DCO), machine learning models, and AI-generated assets to boost performance.

  5. Apply Real-Time Optimization TechniquesAutomate bidding, adjust budgets, test creatives, and respond to performance signals using AI.

  6. Analyze Performance with Smart Attribution ModelsMove beyond last-click attribution using AI-driven analytics to measure success more accurately.

  7. Prepare for the FutureAdapt to a cookieless world, understand contextual AI, and stay ahead of trends like retail media and CTV automation.

  Tools & Skills Taught:

  • DV360 campaign setup

  • AI targeting tools (e.g. Quantcast Lookalike modeling, predictive audiences)

  • Automated bid strategies

  • Dynamic Creative Optimization (DCO)

  • AI content generation for ad creatives

  • Campaign analytics using AI-powered dashboards

  • Identity solutions in a privacy-first environment

By the end of this course, you’ll be equipped with the knowledge and tools to confidently plan, activate, and optimize high-performing programmatic campaigns — with the power of AI on your side.
Author(s): Monica Mihaela Ciobanu