Brand & GTM Internship at Urban Company, Fresher [Students, Graduates, With Stipend] Apply Now

Are you a student or recent graduate eager to build a career in branding, product launches, and marketing strategy? Here’s an opportunity designed just for you. Urban Company, one of India’s most dynamic startup success stories, is inviting applications for its Brand & GTM Internship (Go-To-Market) Internship in 2025.

This internship offers freshers a chance to work closely on brand-building initiatives, customer engagement projects, and GTM strategies that influence millions of Urban Company’s users worldwide. With a stipend and industry mentorship, it is one of the best stepping stones for students and early-career graduates aiming for roles in brand management, strategy consulting, and growth marketing.

About Urban Company

Urban Company (formerly UrbanClap) is Asia’s leading on-demand home services marketplace, founded in 2014. Headquartered in Gurugram, India, the company connects customers with trusted professionals across categories such as beauty, cleaning, appliance repair, and wellness.

With a growing presence in India, UAE, Singapore, and other global markets, Urban Company has disrupted the gig economy by empowering service professionals with technology, training, and financial security.

For students, working at Urban Company means being part of a fast-scaling, consumer-tech unicorn where brand identity, customer trust, and GTM strategies are critical. The internship allows you to work hands-on in this environment while gaining a stipend and mentorship directly from brand leaders.

What will you do?

Are you looking to kickstart your career in marketing? As a Brand & GTM Intern at Urban Company, you’ll support our performance marketing efforts, helping shape how we talk to users and acquire them on the platform. You’ll work from our Gurgaon office, closely collaborating with creative and analytics teams to power high-impact acquisition campaigns. This internship offers a hands-on opportunity to apply your creative and analytical skills in a real-world, high-growth environment.

Responsibilities

Creative Thinking

• Think through different consumer tensions and need-states. What messaging would persuade them to try Urban Company?
• Which type of influencer best represents our audience? What would they say? How would they say it?

Performance Analytics

• Map user journeys and identify moments where messaging can shift perception or behavior.
• Read and understand what the data says. What messaging works better, why? Why are audiences clicking on an ad, or not clicking?
• How do performance metrics and insights influence creative decisions?

What are we looking for?

• Students or recent graduates in Marketing or similar fields
• Strong interest in user behaviour, brand and data-driven marketing
• A creative bent of mind paired with analytical thinking and comfortable working with large data sets
• A self-starter mindset – curious, detail-oriented, and eager to learn
• Excellent communication skills and ability to work cross-functionally
• Prior internship experience in growth or creative marketing is a bonus

What can you expect?

• Paid internship with real ownership and meaningful impact
• Full-time work-from-office role based in Gurgaon
• Opportunity to work on high-visibility user acquisition campaigns at scale
• Learn from top talent across marketing, product, and GTM.
• Exposure to best-in-class marketing automation and analytics tools.
• A fast-paced, high-growth work environment with a “bias for action” culture
• Certificate of internship and potential PPO (pre-placement offer) based on performance

Who Should Apply?

The internship is ideal for:

• Final-year undergraduate students seeking work experience.
• Fresh graduates looking for branding and marketing internships.
• MBA or BBA students focusing on marketing, strategy, or customer experience.
• Enthusiasts passionate about consumer startups, branding, and GTM planning.
• Candidates with strong analytical, creative, and communication skills.

If you’re curious, energetic, and want to work in a dynamic, fast-scaling environment, this internship is tailored for you.

Benefits of Urban Company Brand & GTM Internship

1. Paid Internship – Monthly stipend ensuring financial reward alongside learning.
2. Real Startup Culture – Work in one of India’s top unicorns shaping consumer experiences.
3. Skill Development – Gain practical exposure in brand strategy, communication, and go-to-market roles.
4. Professional Mentorship – Learn directly from experienced brand strategists.
5. Networking Opportunities – Build lasting industry connections.
6. Resume Boost – Urban Company experience stands out in applications to MNCs, startups, and consulting firms.
7. Future Career Chances – Top interns may be considered for pre-placement offers (PPOs) or full-time roles.

Application Process – How to Apply

Applying for the Urban Company Brand & GTM Internship 2025 is simple:

1. Visit the Urban Company Careers Page or trusted internship portals.
2. Submit Your Resume – Tailor it to highlight marketing, communication, or business analysis skills.
3. Write a Strong Statement of Purpose – Emphasize interest in branding & strategy.
4. Shortlist Round – Selected profiles move to interview stage.
5. Interviews – Expect a mix of behavioral questions, case studies (brand strategy), and situational analyses.
6. Offer Letter – Successful candidates receive project details, stipend structure, and joining date.

Pro Tips to Increase Selection Chances

• Highlight Brand Work: Even small college projects (fest branding, campaigns, case competitions) are worth mentioning.
• Show Analytical Thinking: Be prepared to answer questions on market positioning or competitor research.
• Demonstrate Creativity: Bring fresh ideas for campaigns or launches in your interview.
• Research Urban Company: Read their recent campaigns, expansions, or service updates.
• Presentation Skills: Prepare to present a mock GTM or branding strategy in assessments.

How to Apply?

If you are an Interested Candidate, you can apply for the Brand & GTM Internship at Urban Company, Fresher [Students, Graduates, With Stipend] Enroll For Free. Click Here.

Conclusion

The Urban Company Brand & GTM Internship 2025 is one of the best chances for students and fresh graduates to dive into the world of brand-building and product strategy. With a paid stipend, startup exposure, and direct involvement in customer-facing campaigns, this internship is tailor-made for ambitious individuals looking to grow.

If you’re a fresher or student aspiring to start a career in brand management, GTM planning, or marketing strategy, this opportunity with Urban Company is a must-apply.