Job-Ready Skills for the Real World
Advanced Program in Marketing by MTF Institute
What you will learn
Module 1: Marketing Management
Module 2: Branding & Brand Management
Module 3: Advertising & Advertising Management
Module 4: PR and PR Management
Module 5: Strategy
Advertising Strategy
Advertising Budget
Evaluation of the Effectiveness
Media Planning
Advertising Models
Advertising Agencies
PR tasks, competencies
PR strategy
Research tools in PR
Content & media material in PR
Media relations in PR
Crisis management
Planning, measurement, ethics
English
language
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