Job-Ready Skills for the Real World
2025 Google Ads, Microsoft Ads (Bing Ads) Mastery | 100+ Real World Examples, Ads Editor, Merchant Center, MCC & SA360
Length: 45.3 total hours
4.66/5 rating
19,063 students
August 2025 update
Add-On Information:
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Course Overview
- Embark on an immersive, 100-day structured bootcamp designed to transform you into an expert in both Google Ads and Microsoft Ads, mastering the full spectrum of paid search advertising. This program ensures a daily progression through vital concepts and practical applications.
- Delve into a thoroughly updated curriculum for 2025, covering the latest features, best practices, and strategic approaches for both platforms. With 45.3 hours of content, you’re guaranteed comprehensive and current knowledge.
- Beyond platform mechanics, cultivate a strategic mindset for designing, executing, and optimizing high-performing campaigns. Learn to align ad strategies with diverse business goals, ensuring measurable impact.
- Benefit from a highly-rated course, backed by the success of over 19,000 students. This bootcamp is a proven pathway to gaining invaluable expertise and enhancing your professional credentials in digital marketing.
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Requirements / Prerequisites
- A keen interest in digital marketing and a strong motivation to learn paid search advertising. No prior experience with Google Ads or Microsoft Ads is required, as the course covers fundamentals.
- Basic computer proficiency and a stable internet connection. A personal computer (laptop or desktop) is essential for hands-on exercises within the ad platforms.
- Willingness to commit consistent time and effort over the 100-day duration, as practical application is integral to mastery.
- An active Google account and the ability to create a Microsoft account for direct engagement with advertising interfaces.
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Skills Covered / Tools Used
- Advanced Keyword Strategy: Master comprehensive keyword research, precise negative keyword implementation, and dynamic keyword insertion.
- Compelling Ad Copywriting: Develop skills in crafting high-converting text ads, responsive search ads, and rich ad extensions.
- Precision Audience Targeting: Learn to segment and target specific demographics, interests, and behaviors, including remarketing and custom audiences.
- Sophisticated Bid Management: Implement and optimize various automated and manual bidding strategies for efficient campaign KPI achievement.
- Conversion Tracking Mastery: Set up robust conversion tracking via Google Tag Manager (GTM) and within ad platforms to measure ROI accurately.
- Landing Page Optimization (LPO): Understand principles for creating ad-aligned landing pages that boost Quality Score and conversion rates.
- Data Analysis & Reporting: Develop expertise in monitoring campaign performance, interpreting key metrics, and generating insightful reports for optimization.
- Campaign Structuring & Scaling: Design scalable account structures, manage budgets effectively, and implement growth strategies for diverse campaigns.
- Proficiency with Core Tools: Hands-on experience with Google Ads Editor, Microsoft Ads Editor, Google Merchant Center, Google Ads Manager Account (MCC), and an introduction to Search Ads 360 (SA360).
- Competitive Intelligence: Learn techniques to analyze competitor strategies, identify market opportunities, and position campaigns for advantage.
- Automation Rules & Scripts: Explore setting up automated rules for bids, budgets, and ad rotations to enhance efficiency and oversight.
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Benefits / Outcomes
- Transform into a confident PPC Specialist or Digital Advertising Manager capable of executing, optimizing, and scaling complex paid search campaigns.
- Significantly boost your employability and career trajectory within the rapidly evolving digital marketing landscape, becoming a highly sought-after expert.
- Master the art of driving measurable Return on Investment (ROI) for businesses, whether in e-commerce, lead generation, or service industries, by effectively utilizing ad budgets.
- Acquire the ability to audit existing campaigns, diagnose performance issues, and implement data-driven solutions for continuous improvement.
- Gain the strategic insight to integrate Google Ads and Microsoft Ads into a unified, high-impact digital marketing strategy.
- Build a strong foundation for pursuing official Google Ads and Microsoft Ads certifications, formally validating your expertise.
- Empower yourself to confidently manage client accounts as a freelancer or contribute as a vital asset to any in-house marketing team.
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PROS
- Holistic Dual-Platform Approach: Offers unparalleled mastery over both Google Ads and Microsoft Ads, providing a comprehensive skillset applicable across the entire paid search ecosystem.
- Future-Proofed Content: Features an ‘August 2025 update’, ensuring the curriculum is at the cutting edge of platform changes and industry best practices.
- Exceptional Student Validation: A remarkable 4.66/5 rating from nearly 20,000 students speaks volumes about the course’s quality and effectiveness.
- Inclusion of Enterprise-Level Tools: Provides valuable exposure and practical application of premium tools like Search Ads 360 (SA360), preparing students for advanced roles.
- Practical, Real-World Focus: Emphasizes actionable strategies and provides frameworks for solving genuine business challenges, moving beyond theoretical knowledge.
- Structured Learning Path: The ‘100 Days’ format suggests a well-paced, digestible structure ideal for building proficiency incrementally without overwhelming the learner.
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CONS
- Significant Time Commitment Required: The extensive 45.3 hours of content, spread over a recommended 100-day period, demands considerable dedication and consistent time investment from learners.
Learning Tracks: English,Marketing,Paid Advertising
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